Research on Tesla’s Product Marketing Strategy

Zeyu Yu

2025

Abstract

Tesla’s remarkable rise in the electric vehicle (EV) industry is a result of its technological innovations, strategic market positioning, and unique marketing approaches. This study examines Tesla’s strengths, including its leadership in battery technology, autonomous driving, and vertical integration, as well as its ability to maintain a strong brand identity associated with innovation and sustainability. Additionally, Tesla’s marketing strategies-relying on social media, word-of-mouth, and experiential engagement rather than traditional advertising-have contributed significantly to its success. However, the company faces challenges such as production scalability, quality control issues, and market competition. This paper also explores opportunities for Tesla in emerging markets, battery advancements, and AI-driven autonomous driving while addressing potential threats from increasing competition, regulatory changes, and economic fluctuations. Finally, recommendations are provided for optimizing Tesla’s marketing strategy, enhancing customer service, and maintaining long-term market leadership in the evolving EV industry.

Paper Citation

in Harvard Style

Yu Z. (2025). Research on Tesla’s Product Marketing Strategy. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 700-705. DOI: 10.5220/0014002100004916

in Bibtex Style

@conference{prmc25,
author={Zeyu Yu},
title={Research on Tesla’s Product Marketing Strategy},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={700-705},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014002100004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Research on Tesla’s Product Marketing Strategy
SN - 978-989-758-778-8
AU - Yu Z.
PY - 2025
SP - 700
EP - 705
DO - 10.5220/0014002100004916
PB - SciTePress