Research on the Impact and Problems of Brand Hidden Marketing in Social Media Platforms

Yanxin Wang

2025

Abstract

Along with the development of digitalization and social media, user-generated content (UGC) implicit marketing has received widespread attention as an innovative promotional strategy, yet it still has shortcomings in terms of being transparent and ethical, which need to be further examined and enhanced. This essay analyzes the characteristics and roles of UGC blind marketing, discusses its effectiveness in attracting consumers and enhancing brand awareness, and reveals the challenges faced in its commoditization process. The analysis shows that while UGC blind marketing enhances brand influence, it may trigger negative impacts if it lacks transparency management. Based on this, this essay proposes the following recommendations: optimizing the way brands and influencers work together, and platforms to strengthen regulation for more responsible and sustainable marketing practices.

Paper Citation

in Harvard Style

Wang Y. (2025). Research on the Impact and Problems of Brand Hidden Marketing in Social Media Platforms. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 670-674. DOI: 10.5220/0014001100004916

in Bibtex Style

@conference{prmc25,
author={Yanxin Wang},
title={Research on the Impact and Problems of Brand Hidden Marketing in Social Media Platforms},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={670-674},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014001100004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Research on the Impact and Problems of Brand Hidden Marketing in Social Media Platforms
SN - 978-989-758-778-8
AU - Wang Y.
PY - 2025
SP - 670
EP - 674
DO - 10.5220/0014001100004916
PB - SciTePress