Understanding and Differences in Contemporary Women's Perception of Gender Role Positioning and Social Expectations from Barbie Movie Watching Interviews

Xuanjiao Zhang

2025

Abstract

In contemporary society, gender role positioning and social expectations have attracted much attention, but there is still a lack of research on the micro-evolution mechanism of gender concepts among female audiences from different backgrounds in movies. This study focuses on the film 'Barbie' and interviews female undergraduate students, graduate students, new professionals, and retired women. Research has found that women's gender cognition is influenced by their environment at different stages before watching the movie; And the movie 'Barbie' promotes positive changes in women's gender concepts in various aspects such as career motivation, social structure reflection, and women's mutual assistance and empowerment. Given this, it is recommended that the education system strengthen early education on gender equality and diverse case teaching, the media disseminate balanced views, and society improve equal opportunity policies.

Paper Citation

in Harvard Style

Zhang X. (2025). Understanding and Differences in Contemporary Women's Perception of Gender Role Positioning and Social Expectations from Barbie Movie Watching Interviews. In Proceedings of the 1st International Conference on Innovative Education and Social Development - Volume 1: IESD; ISBN 978-989-758-779-5, SciTePress, pages 449-453. DOI: 10.5220/0013999100004912

in Bibtex Style

@conference{iesd25,
author={Xuanjiao Zhang},
title={Understanding and Differences in Contemporary Women's Perception of Gender Role Positioning and Social Expectations from Barbie Movie Watching Interviews},
booktitle={Proceedings of the 1st International Conference on Innovative Education and Social Development - Volume 1: IESD},
year={2025},
pages={449-453},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013999100004912},
isbn={978-989-758-779-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Innovative Education and Social Development - Volume 1: IESD
TI - Understanding and Differences in Contemporary Women's Perception of Gender Role Positioning and Social Expectations from Barbie Movie Watching Interviews
SN - 978-989-758-779-5
AU - Zhang X.
PY - 2025
SP - 449
EP - 453
DO - 10.5220/0013999100004912
PB - SciTePress