The Impact of New Media Promotion on Movie Box Office

Jinghan Gao

2025

Abstract

In today's era, new media platforms have the tendency to become mainstream channels for film promotion. New media platforms are used and promoted by the industry, taking into account the various overwhelming advantages brought by the characteristics of new media platforms. It provides a more efficient promotion platform for film promotion. The forms of promotion have also become dominated by short videos, live broadcasts and other forms that the public prefers. Several previous high-selling films have also strategically used new media platforms for promotion. The multi-point dissemination method of new media platforms also provides consumers with a channel to express their opinions, bringing higher sales to excellent films. The main purpose of this study is to explore the proportion of new media platforms replacing traditional promotion channels and to analyze the propaganda methods of new media platforms and make suggestions for the ideological film industry.

Paper Citation

in Harvard Style

Gao J. (2025). The Impact of New Media Promotion on Movie Box Office. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 656-660. DOI: 10.5220/0013998200004916

in Bibtex Style

@conference{prmc25,
author={Jinghan Gao},
title={The Impact of New Media Promotion on Movie Box Office},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={656-660},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013998200004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - The Impact of New Media Promotion on Movie Box Office
SN - 978-989-758-778-8
AU - Gao J.
PY - 2025
SP - 656
EP - 660
DO - 10.5220/0013998200004916
PB - SciTePress