Research and Analysis of IP Adaptation in Film and Television Market Development

Yirong Li

2025

Abstract

As the application of Intellectual Property (IP) adaptation in the film and televi-sion market becomes more and more widespread, IP adaptation has emerged as a significant trend in the evolution of contemporary movie and television industries. This study aims to explore the current circumstances and innovation trend of IP adaptation and its advantages in the contemporary movie and television market, and to analyses the impact of IP adaptation on the market and its future direction by combining typical cases. Through detailed case studies of two works, Ne Zha's Descent of the Demon Child and Game of Thrones, this paper explores how factors such as technological breakthroughs, content innovation and cross-media devel-opment have contributed to the success of IP adaptations and the continuation of their life cy-cle. The study shows that IP adaptation not only increases the market competitiveness of film and television works but also creates long-term value for brands.

Paper Citation

in Harvard Style

Li Y. (2025). Research and Analysis of IP Adaptation in Film and Television Market Development. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 625-629. DOI: 10.5220/0013997300004916

in Bibtex Style

@conference{prmc25,
author={Yirong Li},
title={Research and Analysis of IP Adaptation in Film and Television Market Development},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={625-629},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013997300004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Research and Analysis of IP Adaptation in Film and Television Market Development
SN - 978-989-758-778-8
AU - Li Y.
PY - 2025
SP - 625
EP - 629
DO - 10.5220/0013997300004916
PB - SciTePress