The Phenomenon of Youthfulness in the Export of Korean Wave Culture

Ziyou Li

2025

Abstract

The spread of Korean Wave culture has attracted widespread attention. During the process, the phenomenon of youthfulness needs paying attention to. This article will talk about what the phenomenon of youthfulness is, the cause and impacts of it, and how to deal with the problems caused by it. The research has found that the phenomenon of youthfulness is mainly reflected in three aspects: the age, the style, and the development pattern of idols. Its causes are closely related to the expansion of the Korean entertainment market and the saturation of idol groups. The research has shown that this phenomenon has a profound impact on the personal development of idols, fan groups, and social culture, and requires joint efforts from various aspects such as the regulations of the industry, the appropriate conduct of the companies, and the supervision from the public and the media.

Paper Citation

in Harvard Style

Li Z. (2025). The Phenomenon of Youthfulness in the Export of Korean Wave Culture. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 619-624. DOI: 10.5220/0013997200004916

in Bibtex Style

@conference{prmc25,
author={Ziyou Li},
title={The Phenomenon of Youthfulness in the Export of Korean Wave Culture},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={619-624},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013997200004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - The Phenomenon of Youthfulness in the Export of Korean Wave Culture
SN - 978-989-758-778-8
AU - Li Z.
PY - 2025
SP - 619
EP - 624
DO - 10.5220/0013997200004916
PB - SciTePress