CASETiFY’s Brand Internet Marketing Strategy and Consumer Behavior

Ziqi Fan

2025

Abstract

In the digital age, the Internet has become a key bridge between brands and consumers, especially for trend-focused and personalized consumer goods. CASETiFY, a leading personalized phone case brand, attracts young consumers with innovative online marketing and collaborations with global celebrities. Despite higher prices, the star power and scarcity drive demand, with social media amplifying sales as fans chase “the same model”, showcasing the brand’s unique appeal. The purpose of this research report is to analyze CASETiFY's Internet marketing strategy, specifically its unique practices in social media marketing, celebrity co-branding, and user personalization. This report also explore how these strategies affect consumer behavior, including brand loyalty, purchasing decisions, and the driving effect of the fan economy. Through this research, researcher hope to reveal the key factors behind CASETiFY's success and provide a reference and inspiration for Internet marketing of other brands.

Paper Citation

in Harvard Style

Fan Z. (2025). CASETiFY’s Brand Internet Marketing Strategy and Consumer Behavior. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 613-618. DOI: 10.5220/0013997100004916

in Bibtex Style

@conference{prmc25,
author={Ziqi Fan},
title={CASETiFY’s Brand Internet Marketing Strategy and Consumer Behavior},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={613-618},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013997100004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - CASETiFY’s Brand Internet Marketing Strategy and Consumer Behavior
SN - 978-989-758-778-8
AU - Fan Z.
PY - 2025
SP - 613
EP - 618
DO - 10.5220/0013997100004916
PB - SciTePress