Inbound Innovation in Content Marketing: Brand Stories in Social Media

Yue Gao, Yiwen Yang, Siyang Yu

2025

Abstract

The generation of social media platforms has amplified the content marketing spectrum to encompass a greater variety of innovative strategies. Nonetheless, branding strategies must emphasize how they can stand out in a sea of competing platforms and similar products. This paper discusses the major ideas and difficulties surrounding content marketing and the capacity of social media to influence brand perception. Through social media, brands can establish deeper emotional connections with consumers and convey the core values of the brand. Furthermore, social media has added the aspect of more user interactions and engagement with consumers. Because of that, innovation is constant, and its purpose is to stay on track with the changes in the market and consumer demand. This paper proposes the following suggestions: enterprises need to grasp the spirit of open innovation and good management models, providing target groups with a good shopping experience and practical value.

Paper Citation

in Harvard Style

Gao Y., Yang Y. and Yu S. (2025). Inbound Innovation in Content Marketing: Brand Stories in Social Media. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 595-600. DOI: 10.5220/0013996600004916

in Bibtex Style

@conference{prmc25,
author={Yue Gao and Yiwen Yang and Siyang Yu},
title={Inbound Innovation in Content Marketing: Brand Stories in Social Media},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={595-600},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013996600004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Inbound Innovation in Content Marketing: Brand Stories in Social Media
SN - 978-989-758-778-8
AU - Gao Y.
AU - Yang Y.
AU - Yu S.
PY - 2025
SP - 595
EP - 600
DO - 10.5220/0013996600004916
PB - SciTePress