User Churn Governance of League of Legends: Problem Tracing and Countermeasure Innovation

Yuhuan Shi

2025

Abstract

League of Legends (LOL), a multiplayer online tactical game (MOBA), become a global phenomenon in 2012 , as a result of its competitive and social characteristics, which were attributed to the rapid growth of the e-sports industry. However, the problem of user turnover has been increasingly brought to light in recent years, hence threatening the ecological and commercial sustainability of the game. This paper concentrates on the three core issues of game balance imbalance, which directly lead to user churn, namely game balance, ranked matchmaking systems, and toxic player behavior. These issues turn out to be basically a mix of power monopoly , normative failure , and player identity disintegration. To offer theoretical support and practical insights for the sustainable development of game communities , this article suggests a governance path centered on player co-rule , transparent decision-making and multiple narratives.

Paper Citation

in Harvard Style

Shi Y. (2025). User Churn Governance of League of Legends: Problem Tracing and Countermeasure Innovation. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 575-581. DOI: 10.5220/0013996100004916

in Bibtex Style

@conference{prmc25,
author={Yuhuan Shi},
title={User Churn Governance of League of Legends: Problem Tracing and Countermeasure Innovation},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={575-581},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013996100004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - User Churn Governance of League of Legends: Problem Tracing and Countermeasure Innovation
SN - 978-989-758-778-8
AU - Shi Y.
PY - 2025
SP - 575
EP - 581
DO - 10.5220/0013996100004916
PB - SciTePress