The Impact of “China Travel” Video Dissemination on Social Media Platforms on Shaping China’s National Image: A Case Study of YouTube and TikTok

Zhirong Wang

2025

Abstract

In recent years, "China Travel" videos have maintained high popularity on major social media platforms, leading to significant transformations in China's national image within the social media context. Grounded in cross-cultural communication theory, the pseudo-environment theory, and Stuart Hall's encoding/decoding theory, this study systematically analyzes the dual effects of these videos on China's national image construction from perspectives of content production mechanisms and audience decoding patterns. Findings reveal that "China Travel" videos showcase a multidimensional and authentic China through diverse content, effectively reshaping and enhancing the national image. However, some videos exhibit excessive beautification, potentially constructing a digital filter detached from reality. This may lead international audiences to develop cognitive biases, resulting in deviations from understanding China's true image-a phenomenon warranting urgent attention.

Paper Citation

in Harvard Style

Wang Z. (2025). The Impact of “China Travel” Video Dissemination on Social Media Platforms on Shaping China’s National Image: A Case Study of YouTube and TikTok. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 469-474. DOI: 10.5220/0013993500004916

in Bibtex Style

@conference{prmc25,
author={Zhirong Wang},
title={The Impact of “China Travel” Video Dissemination on Social Media Platforms on Shaping China’s National Image: A Case Study of YouTube and TikTok},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={469-474},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013993500004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - The Impact of “China Travel” Video Dissemination on Social Media Platforms on Shaping China’s National Image: A Case Study of YouTube and TikTok
SN - 978-989-758-778-8
AU - Wang Z.
PY - 2025
SP - 469
EP - 474
DO - 10.5220/0013993500004916
PB - SciTePress