Analysis of Negative Emotion Transferring in Chinese Social Media

Haoyu Wang

2025

Abstract

The social media conflict between different social media users becomes a critical issue in Chinese social media platform. International scholars are making numbers of research on the social media quarrel and arguing, but the research result from foreign countries might not be effectively explain the social media quarrel in China. Thus, this research is based on the previous findings from foreign researchers to construct a research framework for a quantitative analysis of Chinese social media users’ arguing behavior. A linear regression analysis has been applied to analysis the relationship between the arguing behavior and specific social media using behavior. The research found that increase of discussion of political issues and social events causes the rise of transmission of negative attitudes. The research found that decreasing the discussion of the political contents and social event issues can effectively decrease the social media quarrel in Chinese social media platform.

Paper Citation

in Harvard Style

Wang H. (2025). Analysis of Negative Emotion Transferring in Chinese Social Media. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 437-441. DOI: 10.5220/0013992900004916

in Bibtex Style

@conference{prmc25,
author={Haoyu Wang},
title={Analysis of Negative Emotion Transferring in Chinese Social Media},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={437-441},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013992900004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Analysis of Negative Emotion Transferring in Chinese Social Media
SN - 978-989-758-778-8
AU - Wang H.
PY - 2025
SP - 437
EP - 441
DO - 10.5220/0013992900004916
PB - SciTePress