Reshaping Organizational Culture in the Era of Digital-Intelligent Economy: A Case Study of Apple Inc.

Tianhua Wang

2025

Abstract

With the rise of the digital intelligence economy, the continuous progress of artificia l intelligence (AI) and other technologies has had a profound impact on the production mode, management mode and organizational culture of various industries. Especially for the world's leading technology company - Apple Inc., how to adapt to the development trend of emerging technologies through innovative organizational culture reshaping under the background of digital intelligence economy is one of the keys to its long-term leading position in the industry. Through the case study of Apple's organizational culture, this paper discusses the path of reshaping corporate culture in the era of artificial intelligence, and analyzes the influence of artificial intelligence on Apple's culture, including openness and cooperation, privacy protection and care for special groups. The research shows that Apple has made significant changes in collaboration, privacy protection and inclusiveness by leveraging the technical advantages of artificial intelligence, providing powerful practical guidance and theoretical support for the transformation of corporate culture in the era of smart economy.

Paper Citation

in Harvard Style

Wang T. (2025). Reshaping Organizational Culture in the Era of Digital-Intelligent Economy: A Case Study of Apple Inc.. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 414-418. DOI: 10.5220/0013992500004916

in Bibtex Style

@conference{prmc25,
author={Tianhua Wang},
title={Reshaping Organizational Culture in the Era of Digital-Intelligent Economy: A Case Study of Apple Inc.},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={414-418},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013992500004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Reshaping Organizational Culture in the Era of Digital-Intelligent Economy: A Case Study of Apple Inc.
SN - 978-989-758-778-8
AU - Wang T.
PY - 2025
SP - 414
EP - 418
DO - 10.5220/0013992500004916
PB - SciTePress