The Influence of Fan Economy on Explosive Dramas

Luyao Hao

2025

Abstract

In this era of Internet development, the emergence of TV dramas, web series, movies and other entertainment products has made some stars, and intellectual properties gain great attention. Fan economy is a kind of business operation mode to obtain economic and social benefits by enhancing the stickiness of the users. The fan economy has enabled many companies to create not only ordinary entertainment products but also promoted companies to establish derivative stores. This paper analyzes the consumer's preference of chasing stars through the questionnaire survey and further analyzes that the emotional orientation in the fan economy. This paper also briefly analyzes the commercial value transformation of the fan economy, and the results of the research can help more companies find new business opportunities as well as the direction of company transformation. Finally, this paper proposes the negative impacts of the fan economy as well as solutions.

Paper Citation

in Harvard Style

Hao L. (2025). The Influence of Fan Economy on Explosive Dramas. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 386-393. DOI: 10.5220/0013992100004916

in Bibtex Style

@conference{prmc25,
author={Luyao Hao},
title={The Influence of Fan Economy on Explosive Dramas},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={386-393},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013992100004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - The Influence of Fan Economy on Explosive Dramas
SN - 978-989-758-778-8
AU - Hao L.
PY - 2025
SP - 386
EP - 393
DO - 10.5220/0013992100004916
PB - SciTePress