Analysis of Age and Gender Differences in the Chongqing “Fat Cat” Incident

Jihang Chen, Yuanxi Wang, Zonghao Zhao

2025

Abstract

Taking the Chongqing “Fat Cat” incident as the starting point, this study aims to analyse the behaviour pattern of opinion leaders in news events, explore its impact on public opinion and cognition. The present study collects data through questionnaires, and analyses the public's attention to the event, initial attitude, cognitive change, etc. from the perspective of age and gender differences. The study found that young people (especially 18-25-year-olds) pay attention to events early, have deep emotional investment, change their attitudes, and rely more on the comments of online opinion leaders and family members; men are more inclined to obtain news through TikTok based on factual evidence, and have less suspicion of potential manipulation; women are more sceptical about “fat cats”, feeling sister's speech and emotional content more sensitive, believing that the reversal of the incident has a greater impact on social trust. This research provides a reference basis for public opinion monitoring, crisis public relations and other fields.

Paper Citation

in Harvard Style

Chen J., Wang Y. and Zhao Z. (2025). Analysis of Age and Gender Differences in the Chongqing “Fat Cat” Incident. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 346-350. DOI: 10.5220/0013991600004916

in Bibtex Style

@conference{prmc25,
author={Jihang Chen and Yuanxi Wang and Zonghao Zhao},
title={Analysis of Age and Gender Differences in the Chongqing “Fat Cat” Incident},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={346-350},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013991600004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Analysis of Age and Gender Differences in the Chongqing “Fat Cat” Incident
SN - 978-989-758-778-8
AU - Chen J.
AU - Wang Y.
AU - Zhao Z.
PY - 2025
SP - 346
EP - 350
DO - 10.5220/0013991600004916
PB - SciTePress