The Impact and Significance of Peripheral Industries on the Fan Base of the Japanese and Korean Wave

Jiatong Zhang

2025

Abstract

The peripheral culture derived from the Japanese and Korean Wave has also received widespread attention. Although the peripheral products have developed a relatively mature industrial chain, their product quality and sales methods still have shortcomings. This article analyzes the dissatisfaction of fans towards surrounding industries, such as poor product quality. Based on this, this article proposes the following suggestions: entertainment companies should pay more attention to the feelings of their fan base and use it as a benchmark to modify the shortcomings in their existing peripheral industries, including solving the inconvenience and after-sales problems of fans in the shopping process, to improve their brand reputation, attract new fan groups to join, and stabilize their original fan base.

Paper Citation

in Harvard Style

Zhang J. (2025). The Impact and Significance of Peripheral Industries on the Fan Base of the Japanese and Korean Wave. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 328-332. DOI: 10.5220/0013991200004916

in Bibtex Style

@conference{prmc25,
author={Jiatong Zhang},
title={The Impact and Significance of Peripheral Industries on the Fan Base of the Japanese and Korean Wave},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={328-332},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013991200004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - The Impact and Significance of Peripheral Industries on the Fan Base of the Japanese and Korean Wave
SN - 978-989-758-778-8
AU - Zhang J.
PY - 2025
SP - 328
EP - 332
DO - 10.5220/0013991200004916
PB - SciTePress