Research on the Dissemination Paths in China of Bullet Comment Culture as a Cross-Cultural Communication Medium

Yingshan Deng

2025

Abstract

This study explores the popularity and influencing factors of Japanese bullet comment culture among different age groups in China. Utilizing deep interviews and a questionnaire survey, we conducted five interviews with diverse participants and collected 259 effective questionnaires. The data analysis revealed distinct characteristics and commonalities among age cohorts. Despite its Japanese origins, bullet comment culture resonates well with Chinese civilization, benefiting from factors such as the shifting economic center, Internet development, lifestyle changes, and historical context. This phenomenon reflects the nature of cross-cultural dissemination, exhibiting both regionalization and the necessity of a "third space" to enhance communication. The findings highlight that age significantly affects the acceptability of cross-cultural communication, underscoring its importance as a variable in this context.

Paper Citation

in Harvard Style

Deng Y. (2025). Research on the Dissemination Paths in China of Bullet Comment Culture as a Cross-Cultural Communication Medium. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 313-321. DOI: 10.5220/0013990900004916

in Bibtex Style

@conference{prmc25,
author={Yingshan Deng},
title={Research on the Dissemination Paths in China of Bullet Comment Culture as a Cross-Cultural Communication Medium},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={313-321},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013990900004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Research on the Dissemination Paths in China of Bullet Comment Culture as a Cross-Cultural Communication Medium
SN - 978-989-758-778-8
AU - Deng Y.
PY - 2025
SP - 313
EP - 321
DO - 10.5220/0013990900004916
PB - SciTePress