The Integration of Artificial Intelligence in Digital Marketing Strategies for the Apparel Industry

Yajing Yang

2025

Abstract

The apparel industry is an increasingly competitive and rapidly expanding market. Businesses in this market are all facing the need to differentiate themselves in order to gain a larger market share. With recent technological advancements, the apparel industry has acquired new digital marketing tools, including artificial intelligence. This paper will explore the integration of AI in digital marketing strategies for the apparel industry, focusing on three main applications: augmented reality, AI-powered recommendation systems, and AI-driven chatbots. On the one hand, AI-driven marketing tools can effectively enhance customer engagement. However, AI could threaten customer data privacy and spread misinformation. To address these challenges while embracing the benefits of AI, this paper suggests businesses and policymakers establish clear AI usage guidelines, utilize AI for sustainable purposes, and expand ethical AI use knowledge. Through a well-rounded understanding of AI, marketers can ensure its responsible and effective use in the future of digital marketing.

Paper Citation

in Harvard Style

Yang Y. (2025). The Integration of Artificial Intelligence in Digital Marketing Strategies for the Apparel Industry. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 278-283. DOI: 10.5220/0013990000004916

in Bibtex Style

@conference{prmc25,
author={Yajing Yang},
title={The Integration of Artificial Intelligence in Digital Marketing Strategies for the Apparel Industry},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={278-283},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013990000004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - The Integration of Artificial Intelligence in Digital Marketing Strategies for the Apparel Industry
SN - 978-989-758-778-8
AU - Yang Y.
PY - 2025
SP - 278
EP - 283
DO - 10.5220/0013990000004916
PB - SciTePress