Research on the Marketing Model of the Film Barbie

Yuqiao Chang

2025

Abstract

Hollywood is the symbol of the film industry, which embraces distinctive types of film. Hollywood movies cover all kinds of genres. With exquisite special effects, splendid visuals and stirring content, Hollywood movies have captivated audiences around the world. Despite the excellent storyline, marketing is considered as significant with the advance of technology. This case study aims to expose the implicit marketing strategies behind one of the hit Hollywood films--Barbie. Various marketing strategies such as social media platforms and global simultaneous premieres can be ascertained in the film. This article interprets the definition of social media and pink elements. Afterward, this article analyzes the advantages and flaws of the two strategies. Finally, this paper puts forward some suggestions for further research. For example, different marketing strategies are needed for different films to promote the diversified development of the whole film industry.

Paper Citation

in Harvard Style

Chang Y. (2025). Research on the Marketing Model of the Film Barbie. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 268-272. DOI: 10.5220/0013989800004916

in Bibtex Style

@conference{prmc25,
author={Yuqiao Chang},
title={Research on the Marketing Model of the Film Barbie},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={268-272},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013989800004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Research on the Marketing Model of the Film Barbie
SN - 978-989-758-778-8
AU - Chang Y.
PY - 2025
SP - 268
EP - 272
DO - 10.5220/0013989800004916
PB - SciTePress