Predicting the Future Direction of the Film Industry Based on Audience Behavior

Xiaoyan Li

2025

Abstract

With the rise of streaming platforms and the diversification of entertainment choices, there have been many changes in the behavior of moviegoers. Studying the future direction of the film industry based on audience behavior is of great significance to the recovery and development of the film industry in the present era. Based on the change of audience's behavior in film watching in recent years, this study uses the method of literature analysis and indexes analysis to predict the future direction of the film and puts forward relevant suggestions for the film industry. The study found that there is a need to make changes in content in terms of emotional resonance and selection of subject matter, in terms of technology there is a need to use special effects technology such as real-time data analysis, and in terms of marketing there is a need to make good use of streaming media platforms.

Paper Citation

in Harvard Style

Li X. (2025). Predicting the Future Direction of the Film Industry Based on Audience Behavior. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 258-262. DOI: 10.5220/0013989600004916

in Bibtex Style

@conference{prmc25,
author={Xiaoyan Li},
title={Predicting the Future Direction of the Film Industry Based on Audience Behavior},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={258-262},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013989600004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Predicting the Future Direction of the Film Industry Based on Audience Behavior
SN - 978-989-758-778-8
AU - Li X.
PY - 2025
SP - 258
EP - 262
DO - 10.5220/0013989600004916
PB - SciTePress