A Study on the Communication Strategies of Overseas Chinese Media Participating in the Integration of Rural Traditional Culture Under Intelligent Media Communication

Yichen Zhang, Yixuan Shang, Wenting Hua, Yiru Chen, Guoli Chen

2025

Abstract

With the popularization of new media technology and the rapid development of new rural are-as, the ancient villages, which contain the fruits of Chinese civilization for 5,000 years, have been subjected to the impact of multi-culture. It is the focus of rural revitalization and cultural construction to protect and inherit the traditional culture which is rapidly disappearing. The core issue discussed in this paper is how overseas Chinese media can make full use of the communication advantages of new media and digital technology, tap the core tension and in-novation of traditional culture, design and produce cultural products innovatively, construct a diversified and co-built integrated communication media matrix, enhance cultural communication power, and provide intellectual support for the traditional culture of ancient villages to help rural revitalization.

Paper Citation

in Harvard Style

Zhang Y., Shang Y., Hua W., Chen Y. and Chen G. (2025). A Study on the Communication Strategies of Overseas Chinese Media Participating in the Integration of Rural Traditional Culture Under Intelligent Media Communication. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 250-257. DOI: 10.5220/0013989500004916

in Bibtex Style

@conference{prmc25,
author={Yichen Zhang and Yixuan Shang and Wenting Hua and Yiru Chen and Guoli Chen},
title={A Study on the Communication Strategies of Overseas Chinese Media Participating in the Integration of Rural Traditional Culture Under Intelligent Media Communication},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={250-257},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013989500004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - A Study on the Communication Strategies of Overseas Chinese Media Participating in the Integration of Rural Traditional Culture Under Intelligent Media Communication
SN - 978-989-758-778-8
AU - Zhang Y.
AU - Shang Y.
AU - Hua W.
AU - Chen Y.
AU - Chen G.
PY - 2025
SP - 250
EP - 257
DO - 10.5220/0013989500004916
PB - SciTePress