Research and Analysis of Hollywood Film Mode: Taking Marvel Comics Film as an Example

Hanyi Lyu

2025

Abstract

Hollywood occupies a dominant position in the global film industry, and its mature business model and innovative operation mode make it the center of the global film market. The rise of Marvel movies and its far-reaching impact on the film industry make it an important case study of Hollywood film business model. This paper aims to explore the operation mechanism of Hollywood film business model, take Marvel film as an example, analyze the key factors behind its success, summarize the core characteristics, conduct an in-depth analysis through the case of Marvel Cinematic Universe, and quantitatively analyze the commercial value by combining the box office, derivative income and other data.

Paper Citation

in Harvard Style

Lyu H. (2025). Research and Analysis of Hollywood Film Mode: Taking Marvel Comics Film as an Example. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 240-244. DOI: 10.5220/0013989300004916

in Bibtex Style

@conference{prmc25,
author={Hanyi Lyu},
title={Research and Analysis of Hollywood Film Mode: Taking Marvel Comics Film as an Example},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={240-244},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013989300004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Research and Analysis of Hollywood Film Mode: Taking Marvel Comics Film as an Example
SN - 978-989-758-778-8
AU - Lyu H.
PY - 2025
SP - 240
EP - 244
DO - 10.5220/0013989300004916
PB - SciTePress