The Impact of Generation Z Consumers on the Film Market: Behavioral Shifts and Industrial Transformation

Haoyang Yu

2025

Abstract

The movie market has changed significantly in recent years, due in large part to the emerging influence of Generation Z consumers, born between 1995 and 2009, who have become a dominant force in the consumer marketplace, including the movie industry. The purpose of this paper is to explore the impact of Generation Z consumers on the film market, focusing on their unique behavioral shifts and the resulting changes in the industry. The Characteristics of Generation Z consumers, such as their preference for diverse and personalized content, their reliance on Internet word-of-mouth, and the impact of these characteristics on film content, distribution methods, and marketing strategies are explored. It also explores the impact of these characteristics on movies, distribution methods and marketing strategies, providing valuable insights for the movie industry. By understanding the preferences and behaviors of Generation Z, the film market can adapt and thrive in an ever-changing consumer environment.

Paper Citation

in Harvard Style

Yu H. (2025). The Impact of Generation Z Consumers on the Film Market: Behavioral Shifts and Industrial Transformation. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 230-234. DOI: 10.5220/0013989100004916

in Bibtex Style

@conference{prmc25,
author={Haoyang Yu},
title={The Impact of Generation Z Consumers on the Film Market: Behavioral Shifts and Industrial Transformation},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={230-234},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013989100004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - The Impact of Generation Z Consumers on the Film Market: Behavioral Shifts and Industrial Transformation
SN - 978-989-758-778-8
AU - Yu H.
PY - 2025
SP - 230
EP - 234
DO - 10.5220/0013989100004916
PB - SciTePress