Research on the Development Path of Korean Drama Overseas Market and Its Enlightenment on the Development of Chinese Film and Television Drama

Qiaoqi Wu

2025

Abstract

As a visual expression of national soft power, the development of domestic plays is crucial. However, the expansion of the overseas market of domestic dramas has encountered various obstacles. This paper analyzes the development path of the overseas market of Korean dramas, uses a questionnaire to study the specific feedback of its audience in China, and explores the Enlightenment of the foreign development of domestic dramas. This paper analyzes that the "cultural discount" of overseas productions has a far-reaching impact on market acceptance. In addition, there are limitations in content homogeneity and narrative skills. Based on this, this paper proposes that China's film and television plays should upgrade the relevant industrial chain, use the short video platform to set up a "domestic drama zone" and create a strong IP to break the development dilemma of domestic plays and help the transnational development of China's film and television plays.

Paper Citation

in Harvard Style

Wu Q. (2025). Research on the Development Path of Korean Drama Overseas Market and Its Enlightenment on the Development of Chinese Film and Television Drama. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 213-218. DOI: 10.5220/0013988700004916

in Bibtex Style

@conference{prmc25,
author={Qiaoqi Wu},
title={Research on the Development Path of Korean Drama Overseas Market and Its Enlightenment on the Development of Chinese Film and Television Drama},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={213-218},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013988700004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Research on the Development Path of Korean Drama Overseas Market and Its Enlightenment on the Development of Chinese Film and Television Drama
SN - 978-989-758-778-8
AU - Wu Q.
PY - 2025
SP - 213
EP - 218
DO - 10.5220/0013988700004916
PB - SciTePress