DiDi Global Inc: Analysis of Advertising Promotion Models and Market Competitiveness - Based on the SWOT Model and Porter Five - Force Model

Enze Liu

2025

Abstract

This paper explores the transformative impact of emerging technologies, particularly mobile Internet, big data, and AI, on the global ride-hailing industry, with a focus on Didi, a leading mobility technology company. The study analyses Didi’s marketing and development models to address key challenges in urban transportation, including traffic congestion and evolving consumer demands. Using literature analysis, the research evaluates Didi’s market position, competitive environment, and operational strategies through frameworks such as the Porter Five Force Model and SWOT analysis. Key objectives include understanding target customer segments, product/service features, and promotional effectiveness. Findings highlight Didi’s strengths in technological innovation and market penetration, while identifying opportunities for optimization amid regulatory and competitive pressures. The research concludes with actionable recommendations to enhance Didi’s sustainability and competitive edge, emphasizing alignment with urbanization trends, policy compliance, and user-centric service improvements.

Paper Citation

in Harvard Style

Liu E. (2025). DiDi Global Inc: Analysis of Advertising Promotion Models and Market Competitiveness - Based on the SWOT Model and Porter Five - Force Model. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 196-202. DOI: 10.5220/0013988400004916

in Bibtex Style

@conference{prmc25,
author={Enze Liu},
title={DiDi Global Inc: Analysis of Advertising Promotion Models and Market Competitiveness - Based on the SWOT Model and Porter Five - Force Model},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={196-202},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013988400004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - DiDi Global Inc: Analysis of Advertising Promotion Models and Market Competitiveness - Based on the SWOT Model and Porter Five - Force Model
SN - 978-989-758-778-8
AU - Liu E.
PY - 2025
SP - 196
EP - 202
DO - 10.5220/0013988400004916
PB - SciTePress