Research on Management Innovation Strategies in Macau’s Hotel Industry: Based on the Pest Model

Siming Xing

2025

Abstract

Under the dual driving forces of global tourism transformation and the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, Macau’s hotel industry is undergoing a strategic transition from a single-pillar industry to a diversified economy. This paper constructs a four-dimensional innovation framework of "policy responsiveness, market-driven initiatives, cultural integration, and technological empowerment" based on the PEST model (Political, Economic, Social, Technological), systematically exploring the practical pathways and theoretical value of management innovation in Macau’s hotel industry. The study reveals that the innovation practices of Macau’s hotel industry are essentially a co-evolution of corporate dynamic capabilities and government institutional embedding, offering analytical insights for the transformation of global gambling-oriented economies. Through case studies of Sands China and Wynn Macau, this paper provides theoretical tools and practical analyses for the post-pandemic upgrading of Macau’s tourism industry.

Paper Citation

in Harvard Style

Xing S. (2025). Research on Management Innovation Strategies in Macau’s Hotel Industry: Based on the Pest Model. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 163-169. DOI: 10.5220/0013987800004916

in Bibtex Style

@conference{prmc25,
author={Siming Xing},
title={Research on Management Innovation Strategies in Macau’s Hotel Industry: Based on the Pest Model},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={163-169},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013987800004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Research on Management Innovation Strategies in Macau’s Hotel Industry: Based on the Pest Model
SN - 978-989-758-778-8
AU - Xing S.
PY - 2025
SP - 163
EP - 169
DO - 10.5220/0013987800004916
PB - SciTePress