Cultural Preferences in Online Gaming Leadership & Management Strategies for International Expansion

Yimeng Qi

2025

Abstract

As the gaming industry continues to expand globally, cultural adaptation has played an essential role in ensuring success across diverse markets. This study explores how cultural preferences influence leadership and management strategies in international game expansion. It ex-amines the balance between globalization and localization, and analyzes how gaming companies adapt game design, monetization models, leadership and management strategies to fit different cultural contexts. Through a case study of Honor of Kings, this research highlights how Tencent modifies hero names, skins, and monetization strategies to align with player expectations in various regions. Additionally, it explores how market-driven adaptation and workforce management help gaming companies operate effectively on a global scale. The findings emphasize the importance of cross-cultural leadership, strategic decision-making, and inclusive management practices in building successful multinational gaming platforms. By understanding and adapting to cultural preferences, gaming companies can enhance player engagement, increase market competitiveness, and grow successfully in global markets. This study provides insights for game developers and industry leaders to expand their games to diverse global market while maintaining a consistent brand identity.

Paper Citation

in Harvard Style

Qi Y. (2025). Cultural Preferences in Online Gaming Leadership & Management Strategies for International Expansion. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 151-156. DOI: 10.5220/0013987600004916

in Bibtex Style

@conference{prmc25,
author={Yimeng Qi},
title={Cultural Preferences in Online Gaming Leadership & Management Strategies for International Expansion},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={151-156},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013987600004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Cultural Preferences in Online Gaming Leadership & Management Strategies for International Expansion
SN - 978-989-758-778-8
AU - Qi Y.
PY - 2025
SP - 151
EP - 156
DO - 10.5220/0013987600004916
PB - SciTePress