Exploration on Marketing Strategy of Cultural Creative Products: Taking POP MART Blind Box as an Example

Muhan Li

2025

Abstract

As the IP industry grows, the cultural and creative industry, represented by the ‘blind box’, has ushered in a boom. This paper mainly takes POP MART Blind Box as an example to discuss the marketing strategies of related aspects. This paper focuses on the development and marketing of Bubble Mart by virtue of the PEST model and SWOT model. The market situation of POP MART and the related information of the product itself are elaborated in detail. And with this analysis as a background and through the 4P marketing theory, the exploration of Bubble Mart's specific marketing strategy is launched. On the basis of the relevant marketing strategy, further suggestions on the optimization of the strategy are put forward. The conclusion is that Bubble Mart can move to a larger world stage through a combination of marketing strategies in a strong development context.

Paper Citation

in Harvard Style

Li M. (2025). Exploration on Marketing Strategy of Cultural Creative Products: Taking POP MART Blind Box as an Example. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 119-123. DOI: 10.5220/0013987000004916

in Bibtex Style

@conference{prmc25,
author={Muhan Li},
title={Exploration on Marketing Strategy of Cultural Creative Products: Taking POP MART Blind Box as an Example},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={119-123},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013987000004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Exploration on Marketing Strategy of Cultural Creative Products: Taking POP MART Blind Box as an Example
SN - 978-989-758-778-8
AU - Li M.
PY - 2025
SP - 119
EP - 123
DO - 10.5220/0013987000004916
PB - SciTePress