The Influence of National Tide Cultural Marketing Strategy on Young Consumers: A Case Study of Chow Tai Fook Jewellery

Xiting Wang

2025

Abstract

China has established an open economic system, and the new youth have become the main consumer and promote the wave of cultural marketing strategies. Taking Chow Tai Fook Jewellery as an example, this study will analyse the impact of the national trend culture marketing strategy on young consumers through official data reports and other related content data. The study finds that the rise of the national tide culture not only comes from young consumers' love for the national tide and its related co-branded products, but also due to the combination of traditional Chinese culture and modern civilisation that promotes the cultural confidence of young consumers, and at the same time, the young consumers are the important conditions for the rise of the national tide culture, which leads to the rise of traditional Chinese cultural elements, and is also an important part of the integration of the national tide culture into the business chain. The national tide culture is still hot, so that the consumption level of the new era reaches a new height.

Paper Citation

in Harvard Style

Wang X. (2025). The Influence of National Tide Cultural Marketing Strategy on Young Consumers: A Case Study of Chow Tai Fook Jewellery. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 90-94. DOI: 10.5220/0013986500004916

in Bibtex Style

@conference{prmc25,
author={Xiting Wang},
title={The Influence of National Tide Cultural Marketing Strategy on Young Consumers: A Case Study of Chow Tai Fook Jewellery},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={90-94},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013986500004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - The Influence of National Tide Cultural Marketing Strategy on Young Consumers: A Case Study of Chow Tai Fook Jewellery
SN - 978-989-758-778-8
AU - Wang X.
PY - 2025
SP - 90
EP - 94
DO - 10.5220/0013986500004916
PB - SciTePress