A Study of the Influence of Short Videos on the Cultural Transmission and Identity of Poetry

Sihan Wu

2025

Abstract

With China's rapid economic and social development, cultural identity has become an important link between the individual and the collective, between tradition and modernity. As a treasure of Chinese culture, poetry contains rich historical information and deep cultural heritage. With the popularity of mobile Internet, short video platforms have become a new position for cultural dissemination. TikTok, as a representative of the short video field, has a huge user base and diverse types of content, providing a wide space for the dissemination of poetry and culture. Short poetry videos are conducive to strengthening people's cultural identity and modernizing traditional culture. Taking the short poetry videos on the TikTok platform as a starting point, this study explores how short videos can influence the audience's sense of cultural identity through 'short duration' and multimodal communication. The study suggests ways to optimize the content creation and dissemination strategies of short videos to better achieve the dissemination and innovation of traditional culture in the digital ag.

Paper Citation

in Harvard Style

Wu S. (2025). A Study of the Influence of Short Videos on the Cultural Transmission and Identity of Poetry. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 68-73. DOI: 10.5220/0013986100004916

in Bibtex Style

@conference{prmc25,
author={Sihan Wu},
title={A Study of the Influence of Short Videos on the Cultural Transmission and Identity of Poetry},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={68-73},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013986100004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - A Study of the Influence of Short Videos on the Cultural Transmission and Identity of Poetry
SN - 978-989-758-778-8
AU - Wu S.
PY - 2025
SP - 68
EP - 73
DO - 10.5220/0013986100004916
PB - SciTePress