Crisis and Opportunity for Traditional Media in the Age of all Media

Yahong Cao

2025

Abstract

Nowadays, the question of where traditional media should go in the all-media era of the booming of self-media has received widespread attention. This paper analyses the history of media development and the challenges and opportunities of traditional media in the all-media era. This paper analyses that even in the all-media era, traditional media still has a very important significance and irreplaceable role. Based on this, this paper puts forward the following suggestions. Firstly, actively conform to the trend of media development in the current era, integrate into the development of the times, and play the irreplaceable key role of traditional media in the era of all media. Second, the flexible use of scientific and technological development to empower the development of traditional media. Third, constantly improve the professionalism and vision of traditional media news practitioners, and promote the development of the industry with the progress of talents.

Paper Citation

in Harvard Style

Cao Y. (2025). Crisis and Opportunity for Traditional Media in the Age of all Media. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 56-61. DOI: 10.5220/0013985900004916

in Bibtex Style

@conference{prmc25,
author={Yahong Cao},
title={Crisis and Opportunity for Traditional Media in the Age of all Media},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={56-61},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013985900004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Crisis and Opportunity for Traditional Media in the Age of all Media
SN - 978-989-758-778-8
AU - Cao Y.
PY - 2025
SP - 56
EP - 61
DO - 10.5220/0013985900004916
PB - SciTePress