The Impact of New Media Information Shock on Women’s Self-Awareness Construction from the Perspective of “Her Economy”

Yipeng Jiang

2025

Abstract

The rapid development of new media technologies and platforms is profoundly changing the role positioning and market consumption preferences of female users in social media, which in turn affects the way women obtain information and shape their ideas. This article argues that the dissemination of information on social media can promote economic independence and the formation of a self-satisfied consumption concept, providing channels for self-presentation and group identity. On the other hand, it also reveals the reality of consumer alienation and materialism, the homogenization of aesthetics, and the emergence of female anxiety, as well as the misleading effect of commodity feminism on women's true freedom. This article believes that social media platforms should take on social responsibility and build a good online atmosphere. At the same time, women themselves should pay attention to the improvement of their self-awareness.

Paper Citation

in Harvard Style

Jiang Y. (2025). The Impact of New Media Information Shock on Women’s Self-Awareness Construction from the Perspective of “Her Economy”. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 50-55. DOI: 10.5220/0013985700004916

in Bibtex Style

@conference{prmc25,
author={Yipeng Jiang},
title={The Impact of New Media Information Shock on Women’s Self-Awareness Construction from the Perspective of “Her Economy”},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={50-55},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013985700004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - The Impact of New Media Information Shock on Women’s Self-Awareness Construction from the Perspective of “Her Economy”
SN - 978-989-758-778-8
AU - Jiang Y.
PY - 2025
SP - 50
EP - 55
DO - 10.5220/0013985700004916
PB - SciTePress