The Impact of the Information Push Mechanism of Social Media Platforms on Brand Image Building and Brand Marketing

Wei Wang

2025

Abstract

With the increasing popularity of social media algorithm recommendation technology, issues such as information cocoons, hidden marketing, and privacy security have attracted more and more attention. The traditional marketing model still lacks accurate control of data and user behavior. This paper discusses the mechanism of algorithm push in brand exposure. Through literature and case analysis, it is found that accurate reach and real-time optimization can significantly enhance brand competitiveness, but information homogeneity, value disputes, and data security concerns also threaten brand reputation and sustainable development. Based on this, this paper recommends focusing on diversified content and cross-circle communication, adhering to the bottom line of creativity and social values, and strengthening data compliance and transparency, to ensure accurate push while taking into account social responsibility and promoting the sustainable improvement of brand image and market competitiveness.

Paper Citation

in Harvard Style

Wang W. (2025). The Impact of the Information Push Mechanism of Social Media Platforms on Brand Image Building and Brand Marketing. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 44-49. DOI: 10.5220/0013985600004916

in Bibtex Style

@conference{prmc25,
author={Wei Wang},
title={The Impact of the Information Push Mechanism of Social Media Platforms on Brand Image Building and Brand Marketing},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={44-49},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013985600004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - The Impact of the Information Push Mechanism of Social Media Platforms on Brand Image Building and Brand Marketing
SN - 978-989-758-778-8
AU - Wang W.
PY - 2025
SP - 44
EP - 49
DO - 10.5220/0013985600004916
PB - SciTePress