Analysis of Network Catchwords from the Perspective of Cross-Cultural Communication

Yaru Ben

2025

Abstract

As a product of the Internet age, the research of network catchwords is very complicated. This paper mainly analyzes the network catchwords from the perspective of cross-cultural communication. Based on Saussure's linguistics and Bourdieu's field theory, the concept is analyzed. This paper analyzes the text characteristics of network catchwords from five aspects and explains the gains and limitations of different characteristics on the cross-cultural communication and transmission of network catchwords. This paper argues that the reasons for the emergence of network catchwords include the expression of emotions and ideas, resistance to the mainstream culture and power class, the carnival of language, and the construction of identity. Network catchwords are conducive to cultural exchanges and the birth of new language norms, but negative network catchwords will also harm Internet Ecology, impact traditional language, and affect people's mental health. It should correctly understand and use network catchwords.

Paper Citation

in Harvard Style

Ben Y. (2025). Analysis of Network Catchwords from the Perspective of Cross-Cultural Communication. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 32-37. DOI: 10.5220/0013985400004916

in Bibtex Style

@conference{prmc25,
author={Yaru Ben},
title={Analysis of Network Catchwords from the Perspective of Cross-Cultural Communication},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={32-37},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013985400004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Analysis of Network Catchwords from the Perspective of Cross-Cultural Communication
SN - 978-989-758-778-8
AU - Ben Y.
PY - 2025
SP - 32
EP - 37
DO - 10.5220/0013985400004916
PB - SciTePress