A Multilingual, Context-Aware E-Commerce Chatbot Framework for Personalized Customer Engagement and Real-Time Sales Optimization Using Advanced NLP

Abdel Ghaffar Ben Hamida, J. Sathish Kumar, Enock I., R. Prabha, S. Muthukumar, Nadimuthu D.

2025

Abstract

The development of customer communication in e-commerce is progressing fast with intelligent chatbot systems based on Natural Language Processing (NLP) being introduced. In this paper, a new multilingual context-aware chatbot that aims at increasing customer engagement and revenue generation on a variety of e-commerce websites is presented. In contrast, the proposed model is not only domain independent and dynamic but gains flexibility in handling the reality-related tasks, both in the code-mixing environment and with real-time CRM integration and inventory data. Furthermore, the framework has real-time learning abilities that allow it to learn from changing consumer activities and seasonal trends. Both technical accuracy and user satisfaction (defined by customer satisfaction, conversions, leads) are evaluation metrics for the chatbot that shows the scope of better performance results. Blending focus on security and ethical NLP processes to further push adherence and trust. The system meets the needs of modern e-commerce business looking to expand in the global market and adopt an intelligent automation system.

Paper Citation

in Harvard Style

Hamida A., Kumar J., I. E., Prabha R., Muthukumar S. and D. N. (2025). A Multilingual, Context-Aware E-Commerce Chatbot Framework for Personalized Customer Engagement and Real-Time Sales Optimization Using Advanced NLP. In Proceedings of the 1st International Conference on Research and Development in Information, Communication, and Computing Technologies - Volume 1: ICRDICCT`25; ISBN 978-989-758-777-1, SciTePress, pages 309-315. DOI: 10.5220/0013863200004919

in Bibtex Style

@conference{icrdicct`2525,
author={Abdel Hamida and J. Kumar and Enock I. and R. Prabha and S. Muthukumar and Nadimuthu D.},
title={A Multilingual, Context-Aware E-Commerce Chatbot Framework for Personalized Customer Engagement and Real-Time Sales Optimization Using Advanced NLP},
booktitle={Proceedings of the 1st International Conference on Research and Development in Information, Communication, and Computing Technologies - Volume 1: ICRDICCT`25},
year={2025},
pages={309-315},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013863200004919},
isbn={978-989-758-777-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Research and Development in Information, Communication, and Computing Technologies - Volume 1: ICRDICCT`25
TI - A Multilingual, Context-Aware E-Commerce Chatbot Framework for Personalized Customer Engagement and Real-Time Sales Optimization Using Advanced NLP
SN - 978-989-758-777-1
AU - Hamida A.
AU - Kumar J.
AU - I. E.
AU - Prabha R.
AU - Muthukumar S.
AU - D. N.
PY - 2025
SP - 309
EP - 315
DO - 10.5220/0013863200004919
PB - SciTePress