Hungry House Enhances Brand Appeal Through Emotional Resonance and Cognitive Optimization

Zhimin Wang

2025

Abstract

Economic development has driven consumption upgrading, and users' demand for takeout is no longer limited to the basic function of satiety, but pays more attention to the quality of meals and consumption experience. The theme of the study is how Hungry Mou enhances brand appeal through emotional resonance and cognitive optimization. The combination of the process tracing method and the less-case comparison method is used to provide a more precise analytical framework for the study, thus enhancing the persuasive and explanatory power of the findings. The research on emotion and cognition of single brands has achieved certain results, but the mechanism of cross-border cooperation as a key path to enhance brand attractiveness has not been fully explored. Future research should deeply analyze the specific strategies of inter-brand resource integration, value co-creation and consumer experience optimization, and explore their practical role in brand value enhancement. The study concludes that emotional resonance and cognitive optimization significantly strengthen brand appeal by aligning user expectations with high-quality experiences, while cross-border cooperation emerges as a promising yet underexplored strategy for further brand value enhancement.

Paper Citation

in Harvard Style

Wang Z. (2025). Hungry House Enhances Brand Appeal Through Emotional Resonance and Cognitive Optimization. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 745-750. DOI: 10.5220/0013860000004719

in Bibtex Style

@conference{iceml25,
author={Zhimin Wang},
title={Hungry House Enhances Brand Appeal Through Emotional Resonance and Cognitive Optimization},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={745-750},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013860000004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - Hungry House Enhances Brand Appeal Through Emotional Resonance and Cognitive Optimization
SN - 978-989-758-775-7
AU - Wang Z.
PY - 2025
SP - 745
EP - 750
DO - 10.5220/0013860000004719
PB - SciTePress