The Impact of Pinduoduo's "Farmland Cloud Shopping" Model on Corporate Performance and Rural Revitalization Driven by Agricultural Digital Innovation

Sijin Wang

2025

Abstract

Against the backdrop of the rapid development of the digital economy, Pinduoduo's "Farmland Cloud Shopping" model provides innovative practices for the digital transformation of agriculture. This study used a case analysis method to examine the model's technical application, operation mechanism, and economic and social impact. The study found that through the deep integration of technologies such as big data and the Internet of Things, "Farmland Cloud Shopping" not only achieved corporate revenue growth and cost optimization but also promoted the standardized production of agricultural products and supply chain upgrades. At the level of rural revitalization, this model has significantly increased farmers' income and the level of rural industrial development by shortening the circulation chain and creating employment opportunities. The study shows that digital innovation of agricultural e-commerce platforms can effectively coordinate commercial value and social value and provide a development path that can be used as a reference for the implementation of the rural revitalization strategy.

Paper Citation

in Harvard Style

Wang S. (2025). The Impact of Pinduoduo's "Farmland Cloud Shopping" Model on Corporate Performance and Rural Revitalization Driven by Agricultural Digital Innovation. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 738-744. DOI: 10.5220/0013853300004719

in Bibtex Style

@conference{iceml25,
author={Sijin Wang},
title={The Impact of Pinduoduo's "Farmland Cloud Shopping" Model on Corporate Performance and Rural Revitalization Driven by Agricultural Digital Innovation},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={738-744},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013853300004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - The Impact of Pinduoduo's "Farmland Cloud Shopping" Model on Corporate Performance and Rural Revitalization Driven by Agricultural Digital Innovation
SN - 978-989-758-775-7
AU - Wang S.
PY - 2025
SP - 738
EP - 744
DO - 10.5220/0013853300004719
PB - SciTePress