Research on Optimization of Residential Project Operation Management Strategy of Real Estate Enterprises Under the Background of Digital Economy

Junbo Xiong

2025

Abstract

In the digital economy era, the real estate industry faces transformation challenges, and the new generation of information technology supports it. This paper analyzes the policy, economic, technical, social, and cultural environment of real estate enterprises' residential project operation and management. It points out that the industry's overall digital investment is low and there are problems such as "system islands". At present, the digitalization of the operation and management of real estate companies is transforming, but there are systemic bottlenecks such as disconnection between strategic planning and execution, difficulties in industrial ecology coordination, failure of customer insights, and pressure on operational efficiency and financial indicators. To optimize transformation, enterprises should include digital transformation into the strategic core, build a digital platform for the full value chain, apply emerging technologies, and build a diversified talent team; in terms of product innovation, they should deeply integrate green environmental protection and intelligent technologies, enhance community cohesion, implement full life cycle management, improve customer feedback mechanisms, and provide customized products. In the future, the digital transformation of the real estate industry will be deepened, and intelligence, greenness, and humanization will become mainstream.

Paper Citation

in Harvard Style

Xiong J. (2025). Research on Optimization of Residential Project Operation Management Strategy of Real Estate Enterprises Under the Background of Digital Economy. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 639-645. DOI: 10.5220/0013851500004719

in Bibtex Style

@conference{iceml25,
author={Junbo Xiong},
title={Research on Optimization of Residential Project Operation Management Strategy of Real Estate Enterprises Under the Background of Digital Economy},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={639-645},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013851500004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - Research on Optimization of Residential Project Operation Management Strategy of Real Estate Enterprises Under the Background of Digital Economy
SN - 978-989-758-775-7
AU - Xiong J.
PY - 2025
SP - 639
EP - 645
DO - 10.5220/0013851500004719
PB - SciTePress