Research on Digital Brand Positioning from the Perspective of Consumer Psychology

Wendi Zhang

2025

Abstract

Digital technology is reshaping the global economic landscape and social lifestyle at an unprecedented speed. New digital business forms or models will emerge, and various industries and enterprises are bound to accelerate the application of digital technologies, reposition themselves with digital technologies, and use digital drivers to reconstruct decisions related to consumers. For brands, it is extremely important to establish meaningful and valuable digital interactions with consumers. This article focuses on discussing the correlation between brand positioning and data-driven decision-making mechanisms and consumers in the digital environment. This article integrates data-driven marketing into the brand positioning theory. The study analyze the impact of digital technology on brands and consumers. Study the approaches and methods for brands to make decisions and reposition themselves based on collected receipts, as well as reflect the reconstruction of brand impressions in a digital way. The conclusion will demonstrate the positive effect of data-driven decision-making on repositioning and the influence of this positioning in the minds of consumers.

Paper Citation

in Harvard Style

Zhang W. (2025). Research on Digital Brand Positioning from the Perspective of Consumer Psychology. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 599-603. DOI: 10.5220/0013850400004719

in Bibtex Style

@conference{iceml25,
author={Wendi Zhang},
title={Research on Digital Brand Positioning from the Perspective of Consumer Psychology},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={599-603},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013850400004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - Research on Digital Brand Positioning from the Perspective of Consumer Psychology
SN - 978-989-758-775-7
AU - Zhang W.
PY - 2025
SP - 599
EP - 603
DO - 10.5220/0013850400004719
PB - SciTePress