Path Analysis of Data Empowerment Driving the Upgrading of China Consumer Market

Qingyang Hong

2025

Abstract

China’s consumer market has exhibited a dual-track phenomenon since the post-pandemic era, characterized by consumption downgrade and upgrade simultaneously. Cost-effective products dominate among middle and low-income populations due to economic uncertainty and rising price sensitivity. In contrast, high-income demographics continue to drive premium consumption in sectors like health, technology, and education. Regional disparities also further fragment the market: Eastern China adopts selective downgrade strategies by leveraging mature digital infrastructure for data-driven precision marketing, whereas central and western regions face comprehensive expenditure declines due to weaker technological capabilities. This study investigates how Tmall and Douyin exemplify their algorithmic innovation to withstand these complexities, to drive consumption upgrades, and to sustain growth. Tmall commands 62.2% of China’s e-commerce market with the support of its real-time behavioral analytics, dynamic ranking, and gamified engagement. It employs AI-driven recommendation systems to optimize personalized product matching during mega-events like Singles’ Day. Douyin integrates user profiling and interest-tagging algorithms to revolutionize live-stream e-commerce and transform interactions into purchase intent, achieving $200 billion GMV by 2022. Findings underscore the pivotal role of AI in reconciling China’s dual-track consumption trends, offering insights into the synergies between technological innovation and evolving consumer behavior in a stratified market.

Paper Citation

in Harvard Style

Hong Q. (2025). Path Analysis of Data Empowerment Driving the Upgrading of China Consumer Market. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 576-581. DOI: 10.5220/0013849900004719

in Bibtex Style

@conference{iceml25,
author={Qingyang Hong},
title={Path Analysis of Data Empowerment Driving the Upgrading of China Consumer Market},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={576-581},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013849900004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - Path Analysis of Data Empowerment Driving the Upgrading of China Consumer Market
SN - 978-989-758-775-7
AU - Hong Q.
PY - 2025
SP - 576
EP - 581
DO - 10.5220/0013849900004719
PB - SciTePress