Analysis of the Impact of Data Empowerment on Enterprise Precision Marketing Innovation

Zhixing Wang

2025

Abstract

The advent of the big data era has profoundly reshaped the corporate marketing environment, characterized by increasing complexity and intensified personalization and diversification of consumer demands. In response, achieving precision and efficiency in marketing practices has become a critical imperative for sustaining competitive advantage and fostering long-term growth. Focusing on this research topic, this paper analyzes Amazon's data-enabled marketing methods based on case studies and empirical analysis methods and explains the substantial impact of data empowerment on market insights, product positioning, user operations and strategy optimization, and discusses possible data security and privacy protection issues accordingly. Finally, the research results show that mature data management and analysis capabilities can significantly improve the accuracy of marketing decisions and promote the coordinated improvement of corporate marketing innovation and business performance, but it also needs to strike a balance between technology investment and compliance risks. The above findings provide practical reference and theoretical inspiration for enterprises to build a data-driven precision marketing system.

Paper Citation

in Harvard Style

Wang Z. (2025). Analysis of the Impact of Data Empowerment on Enterprise Precision Marketing Innovation. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 570-575. DOI: 10.5220/0013849800004719

in Bibtex Style

@conference{iceml25,
author={Zhixing Wang},
title={Analysis of the Impact of Data Empowerment on Enterprise Precision Marketing Innovation},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={570-575},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013849800004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - Analysis of the Impact of Data Empowerment on Enterprise Precision Marketing Innovation
SN - 978-989-758-775-7
AU - Wang Z.
PY - 2025
SP - 570
EP - 575
DO - 10.5220/0013849800004719
PB - SciTePress