A Study on the Impact of Tencent Venture Capital’s Involvement on the Coordinated Optimization of Kuro Technology’s Marketing and Publicity Strategy and Big Data–Driven Public Opinion Monitoring System

Mengkun Yu

2025

Abstract

With the rapid development of the global Internet and social media, digital marketing and brand communication have become core competitive dimensions for enterprises in the online sphere. Based on multiple theoretical frameworks and taking Guangzhou Kuro Technology Co., Ltd. as a case study, this research delves into the synergistic optimization effect of Tencent Venture Capital’s involvement on the company’s marketing and publicity strategy and its big data–driven public opinion monitoring system. We construct a “Capital–Publicity–Opinion Monitoring” collaborative optimization theoretical model to reveal how Tencent Venture Capital alleviates corporate funding bottlenecks, integrates marketing resources, and establishes an efficient early-warning mechanism. The findings indicate that Tencent’s capital infusion not only propels Kuro Technology’s promotional strategy and public opinion monitoring but also exhibits common efficacy across different sectors. This study offers theoretical guidance and practical insights for game developers and other digital marketing enterprises undergoing strategic transformation under capital support.

Paper Citation

in Harvard Style

Yu M. (2025). A Study on the Impact of Tencent Venture Capital’s Involvement on the Coordinated Optimization of Kuro Technology’s Marketing and Publicity Strategy and Big Data–Driven Public Opinion Monitoring System. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 526-532. DOI: 10.5220/0013848800004719

in Bibtex Style

@conference{iceml25,
author={Mengkun Yu},
title={A Study on the Impact of Tencent Venture Capital’s Involvement on the Coordinated Optimization of Kuro Technology’s Marketing and Publicity Strategy and Big Data–Driven Public Opinion Monitoring System},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={526-532},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013848800004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - A Study on the Impact of Tencent Venture Capital’s Involvement on the Coordinated Optimization of Kuro Technology’s Marketing and Publicity Strategy and Big Data–Driven Public Opinion Monitoring System
SN - 978-989-758-775-7
AU - Yu M.
PY - 2025
SP - 526
EP - 532
DO - 10.5220/0013848800004719
PB - SciTePress