Enterprise Information System Enabling Digital Transformation of Retail Industry in the Context of AI: Take Multi-Point Dmall and Fat Donglai Cooperation as an Examples

Lindi Zhang

2025

Abstract

Against the backdrop of the deep integration of digital economy and artificial intelligence technology, the retail industry is undergoing a digital transformation from traditional mode to the whole chain. Enterprise information system, as the core carrier of technology empowerment, has become a key force to promote the change of retail industry through data integration, intelligent decision-making and ecological synergy. This paper takes the cooperation between Multipoint Dmall and Fat Donglai as a case study to explore how AI technology can reconfigure the operation mode and value chain of the retail industry through the enterprise information system. The study analyses the technological applications of multi-point Dmall's intelligent replenishment, dynamic pricing, and omni-channel operation tools, revealing the significant role of AI technology in improving the operational efficiency and user experience of retail enterprises. The results of the study show that Dmall's practice provides a replicable model for the digital transformation of the retail industry and promotes the transformation of the industry from an "efficiency revolution" to an "ecological revolution", which is of great theoretical and practical significance.

Paper Citation

in Harvard Style

Zhang L. (2025). Enterprise Information System Enabling Digital Transformation of Retail Industry in the Context of AI: Take Multi-Point Dmall and Fat Donglai Cooperation as an Examples. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 501-506. DOI: 10.5220/0013848300004719

in Bibtex Style

@conference{iceml25,
author={Lindi Zhang},
title={Enterprise Information System Enabling Digital Transformation of Retail Industry in the Context of AI: Take Multi-Point Dmall and Fat Donglai Cooperation as an Examples},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={501-506},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013848300004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - Enterprise Information System Enabling Digital Transformation of Retail Industry in the Context of AI: Take Multi-Point Dmall and Fat Donglai Cooperation as an Examples
SN - 978-989-758-775-7
AU - Zhang L.
PY - 2025
SP - 501
EP - 506
DO - 10.5220/0013848300004719
PB - SciTePress