Research on the Development of Business Model of Food Delivery Platform Enabled by Technological Innovation: Taking Meituan Waimai as an Example

Sa Zhang

2025

Abstract

With the rapid development of digital technology, the food delivery platforms are undergoing significant transformations driven by technological innovations, which promote the transformation of intermediary models and enhance network effects and platform properties. This article examines how technology empowers business model innovation in food delivery platforms, focusing on Meituan Waimai as a case study. Under the vital role of artificial intelligence, big data, and automation in optimizing platform operations, business model of Meituan Waimai has evolved evolves from a multi-dimensional value chain model to its current "retail + technology" approach. The study employs a mixed-methods approach, combining qualitative analysis of Meituan's strategic shifts with quantitative data on user engagement, order fulfillment, and technological adoption. Findings reveal that Meituan's integration of smart logistics, AI-driven recommendations, and unmanned delivery systems has strengthened its network effects, expanded service boundaries, and improved value co-creation among stakeholders. The research contributes to understanding how digital platforms leverage technology to sustain competitive advantage and reshape industry standards, offering insights for practitioners and policymakers in the digital economy.

Paper Citation

in Harvard Style

Zhang S. (2025). Research on the Development of Business Model of Food Delivery Platform Enabled by Technological Innovation: Taking Meituan Waimai as an Example. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 494-500. DOI: 10.5220/0013848100004719

in Bibtex Style

@conference{iceml25,
author={Sa Zhang},
title={Research on the Development of Business Model of Food Delivery Platform Enabled by Technological Innovation: Taking Meituan Waimai as an Example},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={494-500},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013848100004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - Research on the Development of Business Model of Food Delivery Platform Enabled by Technological Innovation: Taking Meituan Waimai as an Example
SN - 978-989-758-775-7
AU - Zhang S.
PY - 2025
SP - 494
EP - 500
DO - 10.5220/0013848100004719
PB - SciTePress