Analysis of RedNote’s Competitiveness and Ecological Model

Xiuhan Yang

2025

Abstract

With the development of the Internet, various platform software emerges in an endless stream. This paper takes RedNote as the research object to analyze its core competitiveness, development and challenges in the field of social e-commerce. Through case and data analysis, it is found that its competitiveness is reflected in the unique "content + social + e-commerce" ecological model. With user-generated content (UGC) as the core, it builds a high-stickiness community; relying on precise algorithm recommendations and diversified content to cover young consumer groups; and achieving commercial growth through brand cooperation and e-commerce closed loop. Its ecological model successfully builds a closed-loop scenario of "discovery-sharing-purchase", drives consumer decisions through content, and consolidates user retention with community stickiness. At the same time, RedNote is also facing content homogeneity, pressure from fake information governance, and competition threats from external platforms. This article analyzes RedNote's market competitiveness based on it and proposes suggestions such as optimizing the platform to improve quality and expanding global layout, providing a reference for RedNote to consolidate its market position.

Paper Citation

in Harvard Style

Yang X. (2025). Analysis of RedNote’s Competitiveness and Ecological Model. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 488-493. DOI: 10.5220/0013847900004719

in Bibtex Style

@conference{iceml25,
author={Xiuhan Yang},
title={Analysis of RedNote’s Competitiveness and Ecological Model},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={488-493},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013847900004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - Analysis of RedNote’s Competitiveness and Ecological Model
SN - 978-989-758-775-7
AU - Yang X.
PY - 2025
SP - 488
EP - 493
DO - 10.5220/0013847900004719
PB - SciTePress