Differentiated Competitive Strategy and Industry-Leading Path of Online Education Platform: Take ZuoYeBang as an Example

Jiaxuan Yu, Dian Zhang, Dingyao Zhang

2025

Abstract

In recent years, China's online education industry has ushered in rapid development driven by policy support and technological innovation, but the market competition in the industry has also become increasingly fierce. This paper takes the company as the research object and systematically discusses how it achieves industry leadership through its unique strategy, as well as the construction path and implementation effect of its differentiated competitive strategy through case analysis, comparative research and quantitative data analysis. The study found that through the three core strategies of technology tooling, sinking market penetration and closed-loop software and hardware ecology, ZuoYeBang has successfully created an exclusive competitive advantage, which in turn promoted the simultaneous increase of user base and business value, and achieved continuous growth in market share. At the same time, in view of potential risks such as policy adjustment, acceleration of technology iteration and low-price competition in the market, this paper also analyzes the coping strategies such as content transformation, data compliance upgrade and supply chain diversification, which provides a replicable strategic framework for EdTech enterprises to respond to policy supervision and optimize technology paths, and provides a theoretical reference for the sustainable development of the industry.

Paper Citation

in Harvard Style

Yu J., Zhang D. and Zhang D. (2025). Differentiated Competitive Strategy and Industry-Leading Path of Online Education Platform: Take ZuoYeBang as an Example. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 460-464. DOI: 10.5220/0013847100004719

in Bibtex Style

@conference{iceml25,
author={Jiaxuan Yu and Dian Zhang and Dingyao Zhang},
title={Differentiated Competitive Strategy and Industry-Leading Path of Online Education Platform: Take ZuoYeBang as an Example},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={460-464},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013847100004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - Differentiated Competitive Strategy and Industry-Leading Path of Online Education Platform: Take ZuoYeBang as an Example
SN - 978-989-758-775-7
AU - Yu J.
AU - Zhang D.
AU - Zhang D.
PY - 2025
SP - 460
EP - 464
DO - 10.5220/0013847100004719
PB - SciTePress