The Impact of Quantum Marketing on Company Strategy

Zehui Shao

2025

Abstract

This paper focuses on the impact of quantum marketing on corporate strategy. With the profound changes in the business environment, traditional marketing and strategy models are facing many challenges, and quantum marketing has emerged. It breaks through the traditional thinking and introduces the concept of quantum mechanics, which is characterized by uncertainty and flexibility, focusing on consumer experience and emotional resonance, advocating diversified marketing strategies, encouraging leapfrog innovation, and emphasizing in-depth data analysis. Quantum marketing in the company's strategic level, to promote market positioning to the dynamic and accurate transformation, prompting innovation in competitive strategy, from confrontation to cooperation, to create a differentiated advantage of the change; to promote customer relationship management from transaction-oriented to relationship-oriented, encouraging customers to participate in the co-creation; but also strengthened the innovation-driven strategy, stimulate innovative thinking, requiring rapid iteration of innovation. The case of Nefi shows that quantum marketing in the enterprise personalized recommendations, customized services, effective, help enterprises to enhance market competitiveness. Quantum marketing for corporate governance opportunities and challenges, the future is expected to become a key force to promote the development of enterprise intelligence and efficiency.

Paper Citation

in Harvard Style

Shao Z. (2025). The Impact of Quantum Marketing on Company Strategy. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 429-433. DOI: 10.5220/0013846400004719

in Bibtex Style

@conference{iceml25,
author={Zehui Shao},
title={The Impact of Quantum Marketing on Company Strategy},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={429-433},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013846400004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - The Impact of Quantum Marketing on Company Strategy
SN - 978-989-758-775-7
AU - Shao Z.
PY - 2025
SP - 429
EP - 433
DO - 10.5220/0013846400004719
PB - SciTePress