Strategic Adjustment of Cross-Border Enterprises Under the Background of Anti-Globalization: A Case Study of TCL

Xuan Ouyang

2025

Abstract

In recent years, affected by the financial crisis and the imbalance of interests in the process of globalization, the problem of "anti-globalization" has become increasingly prominent, and Chinese cross-border enterprises have suffered a certain impact. Under the challenge of anti-globalization, TCL has implemented strategic adjustment in supply chain, R&D innovation, market expansion and other aspects. After the strategic adjustment, TCL achieved some results in terms of revenue, market share and supply chain stability. The comparison with Samsung in the same industry shows the uniqueness of TCL's strategic layout Therefore, it is concluded that in the tide of anti-globalization, cross-border enterprises must strengthen local operation, increase investment in technological innovation, and actively expand diversified markets. The purpose of this paper is to study the impact of anti-globalization on international trade, and to provide valuable experience and enlightenment for cross-border enterprises to reduce export risks, better plan development prospects,adjust development strategies and find coping strategies under the background of anti-globalization by using case analysis method and taking TCL, which is very influential in the global electronic information industry.

Paper Citation

in Harvard Style

Ouyang X. (2025). Strategic Adjustment of Cross-Border Enterprises Under the Background of Anti-Globalization: A Case Study of TCL. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 424-428. DOI: 10.5220/0013846200004719

in Bibtex Style

@conference{iceml25,
author={Xuan Ouyang},
title={Strategic Adjustment of Cross-Border Enterprises Under the Background of Anti-Globalization: A Case Study of TCL},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={424-428},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013846200004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - Strategic Adjustment of Cross-Border Enterprises Under the Background of Anti-Globalization: A Case Study of TCL
SN - 978-989-758-775-7
AU - Ouyang X.
PY - 2025
SP - 424
EP - 428
DO - 10.5220/0013846200004719
PB - SciTePress