The Impact of Linkage Activities on User Consumption Behavior: Taking the 2024 Konami Live Football and Bayern Munich Events as Examples

Taishi Sun

2025

Abstract

With the development of smart phones and wireless Internet, the mobile game industry has developed very rapidly, and the live football mobile game is one of the best mobile games. As a game company that strives to create a realistic gaming experience, Pro Evolution Soccer actively collaborates with major football clubs to produce linked players and events. Compared to traditional football games, these more realistic games will have a certain degree of impact on players' game duration and recharge amount. This article will collect data through survey questionnaires and interviews, and use theories such as brand as a sign to study these issues, in order to understand the impact of collaborative activities on user consumption behavior and game company brands. After analysis, it was found that fan identity has a relatively small impact on the time and money players invest in collaborative activities, while factors such as age and income level have a greater impact. Younger players spend more time playing games than older players. In terms of recharge behavior, younger players recharge much more frequently than older players, but the recharge amount is higher for older players.

Paper Citation

in Harvard Style

Sun T. (2025). The Impact of Linkage Activities on User Consumption Behavior: Taking the 2024 Konami Live Football and Bayern Munich Events as Examples. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 384-388. DOI: 10.5220/0013845500004719

in Bibtex Style

@conference{iceml25,
author={Taishi Sun},
title={The Impact of Linkage Activities on User Consumption Behavior: Taking the 2024 Konami Live Football and Bayern Munich Events as Examples},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={384-388},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013845500004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - The Impact of Linkage Activities on User Consumption Behavior: Taking the 2024 Konami Live Football and Bayern Munich Events as Examples
SN - 978-989-758-775-7
AU - Sun T.
PY - 2025
SP - 384
EP - 388
DO - 10.5220/0013845500004719
PB - SciTePress