An Analysis of the Marketing Strategy for Xiaomi SU7 Short Videos Based on SICAS Theory

Ruiting Wang

2025

Abstract

With the rapid development of the internet, the new energy vehicle industry is currently in a highly competitive growth phase. As consumers increasingly seek personalized experiences, short video marketing plays a significant role in the competition between businesses. This paper conducts an in-depth analysis of Xiaomi SU7's marketing strategy using the SICAS theoretical model. It explores the strategy and cases from five perspectives: Sense, Interest & Interaction, Connect & Communication, Action and Share. The paper also examines the advantages of Xiaomi SU7's marketing channels and methods, aiming to provide insights for the new energy vehicle industry, enabling it to innovate and improve its marketing strategies by learning from Xiaomi SU7's approach.

Paper Citation

in Harvard Style

Wang R. (2025). An Analysis of the Marketing Strategy for Xiaomi SU7 Short Videos Based on SICAS Theory. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 322-327. DOI: 10.5220/0013843600004719

in Bibtex Style

@conference{iceml25,
author={Ruiting Wang},
title={An Analysis of the Marketing Strategy for Xiaomi SU7 Short Videos Based on SICAS Theory},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={322-327},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013843600004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - An Analysis of the Marketing Strategy for Xiaomi SU7 Short Videos Based on SICAS Theory
SN - 978-989-758-775-7
AU - Wang R.
PY - 2025
SP - 322
EP - 327
DO - 10.5220/0013843600004719
PB - SciTePress