"Become a Farmer" Variety: A Review of Commercial Passwords to Unlock the New Dimension of Agricultural Product Sales

Yunling Gong, Shiqi Liu, Jin Lu

2025

Abstract

The centerpiece of this study is a phenomenal variety show entitled "Become a Farmer". In the current marketing environment for agricultural products, problems such as low brand awareness or ineffective marketing strategies are common. In addition, insufficient attention has been given to how various programs can stimulate agricultural product sales. The core research question is to explore the specific ways in which "Become a Farmer" promotes the sales of farm products. To address this, the study adopts literature review method. Through deep learning, the show drives sales through immersive essential marketing, creating an attractive brand story and building effective traffic conversion mechanisms. In short, the research should help to improve the agro-industrial chain, fill existing research gaps, and provide valuable theoretical and practical reference material for new ideas on the economic development of farmers.These findings are expected to offer valuable guidance to agricultural producers, sellers, and policymakers, facilitating the transformation of the agricultural sales industry in the new media era.

Paper Citation

in Harvard Style

Gong Y., Liu S. and Lu J. (2025). "Become a Farmer" Variety: A Review of Commercial Passwords to Unlock the New Dimension of Agricultural Product Sales. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 181-186. DOI: 10.5220/0013840900004719

in Bibtex Style

@conference{iceml25,
author={Yunling Gong and Shiqi Liu and Jin Lu},
title={"Become a Farmer" Variety: A Review of Commercial Passwords to Unlock the New Dimension of Agricultural Product Sales},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={181-186},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013840900004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - "Become a Farmer" Variety: A Review of Commercial Passwords to Unlock the New Dimension of Agricultural Product Sales
SN - 978-989-758-775-7
AU - Gong Y.
AU - Liu S.
AU - Lu J.
PY - 2025
SP - 181
EP - 186
DO - 10.5220/0013840900004719
PB - SciTePress